Startup

Kulturmajeriet

Project goal

Our mission is to give people a reason to love vegan spreads.

Vegan spreads are often associated with dull taste, gummy texture and is usually full of additives. Kulturmajeriet wants to change that.

Background

Our products speak to a growing food trend. In April 2020, Kulturmajeriet conducted a survey with 600 responses showing that the willingness to buy plant-based spreads is great; however, often the spreads available today are purchased for lack of better options.

Solution

Our spreads achieve taste and character through long-term maturation and differ from other plant-based alternatives in both taste and quality. We stick to the fermentation and maturation that has been used in production for generations, however, we replace animal-based ingredients with nuts, grains, salt and cultures - nothing else.

Our product contributes to the green development in Denmark by creating better products of higher quality, to encourage more people to eat plant-based.